Moisturising the skin is fundamental, because well moisturised skin looks firm and rosy, and it is also the precondition for the optimal functioning of the skin’s metabolic processes. The top anti-ageing ingredient is hyaluronic acid. It occurs naturally in the body and ensures that moisture is retained in the tissues, preventing wrinkles. But from the age of 25, the hyaluronic acid level drops in the body. So products with hyaluronic acid can be used early and are often suitable for mixed and blemished skin too. As you age, the network of collagen fibres in the tissues becomes more brittle and when the supporting tissues of the skin is weakened, wrinkles become deeper and the facial contours become slacker. Products with collagen counter this effectively. Collagen creams restore the skin tissue and give you firm and supple skin. As well as collagen, products with vitamin C promote the skin’s own collagen production. Vitamin A has been known for its anti-ageing properties for centuries. The beauty vitamin stimulates cell metabolism, reduces pigment spots, gives you an even complexion and reduces wrinkles. Vitamin E is also used frequently in anti-ageing products because it is a free radical catcher, anti-inflammatory and moisture binding. Coenzyme 10 - Q10 - supports skin cell energy and neutralises free radicals that promote skin ageing. Plant fresh cells, derived from stem cells of particular plants that have a high self-healing capacity, are among the newest ingredients in rejuvenating skin care products. For effective anti-ageing care, after cleansing thoroughly you should use a serum before a cream, apply special eye cream and use a scrub and mask with anti-ageing ingredients once a week. Ampules with anti-ageing effect produce quick results. You should try new care series occasionally, because the range of products is wide, as are ageing effects on the skin and they all focus on particular factors. Since anti-ageing products are often designed for mature skin, which tends to be dry, they can be too rich for normal skin. Many product lines therefore include special products for normal and mixed skin that include the same ingredients but have a lighter formula.