ROO Haircare

Science-Based Care for Curly & Coily Hair

ROO Haircare is a premium, science-based haircare brand created specifically for curly and coily hair. Founded by a public health scientist, ROO focuses on restoring scalp balance and hair health through a simple yet intelligent approach: fewer products, smarter formulations.

By combining evidence-based science with carefully selected plant-derived ingredients, ROO delivers effective solutions that support long-term hair and scalp health. The result is a streamlined routine that cleanses gently, nourishes deeply, and enhances manageability without irritation.

The current ROO range includes a hydrating shampoo and hydrating conditioner designed to cleanse the scalp, improve softness and strength, and enhance the natural beauty of textured hair.

Key Ingredients Include:

• Argan oil, hemp seed oil & olive oil
• Panthenol (Provitamin B5)
• Hydrolyzed rice protein
• Botanical extracts such as nettle, rosemary, ginseng, calendula & sea kelp

All ROO products are free from sulfates, silicones, parabens, and phthalates and formulated with mild, low-irritation preservatives, making them suitable for regular use and sensitive scalps.

Why ROO Haircare?

• Science-backed formulations
• Designed for curly & coily hair
• Supports long-term scalp & hair health
• Free from harsh ingredients
• Minimal, effective haircare routine

ROO Haircare is intelligent haircare for textured hair – rooted in science, powered by nature, and designed for real results.