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Purito - Your safe and honest skin care specialist from Korea

Purito was founded with the desire to create a Korean brand that does not offer disposable and excessive product packaging, that product and ingredient quality is a higher priority than marketing, that products are cruelty-free, and that products do not contain harmful ingredients.

Purito decided to create skin care products that are packaged in recycled materials, focus on high quality, natural igredients, and produce animal-free products. This is why Purito's is a "safe & honest" K-beauty brand. Purito products are free of PEG, ethanol, parabens, mineral oils, artificial colors and synthetic fragrances.

Purito is a combination of the words "purify" and "to". "Purify" means to purify the natural ingredients to create safe and clean products. "To" comes from the Chinese character for "soil," so going back to basics to strengthen and repair broken down skin barriers.

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Skin care routine with Purito products

1. Toner
Prepare your skin with the Centella Green Level Calming Toner with fresh Centella Asiatica extract (Cica - also called water pennywort or tiger grass). Centella Asiatica extract restores and balances the skin's natural moisture barrier. It helps soothe irritated skin affected by environmental stress.


2. Serum
Das Centella Green Level Buffet Serum and Centella Unscented Serum both improve skin barrier repair and reduce inflammation. Cica and panthenol help soothe irritated skin and prevent skin inflammation.

Galacto Niacin 97 Power Essence makes the skin soft, clean and clear. The contained niacinamide brightens the skin and improves its texture and elasticity.

Take care of your damaged skin with the refreshing Pure Vitamin C Serum. Pure vitamin C, ascorbic acid (5%), makes your skin clear and radiant. Vitamin E, Ginseng Root Extract and Curcuma Longa Root Extract improve skin elasticity and help reduce wrinkles.


3. Eye care
Centella Green Level Eye Cream contains Centella Asiatica extract, hyaluronic acid and four types of peptides to improve the texture and elasticity of the skin. It moisturizes and nourishes the eye and lip area, which has fewer sebaceous glands and thinner skin, making it more prone to dryness and wrinkles.