NAILS.INC

Award-Winning Nailcare from London.

Founded by Thea Green MBE in 1999, NAILS.INC has grown into one of the UK’s most innovative beauty brands. The idea was simple: to offer fast, high-quality manicures with trendy, fashion-forward nail colors.

From this vision, NAILS.INC has created an empire of award-winning products, famous for first-to-market innovations, rich pigments, and iconic collaborations with Victoria Beckham, Alexa Chung, and Diane Von Furstenberg.

Why choose NAILS.INC?

• Always on-trend: From classic neutrals to daring hues, every polish is fashion-inspired.
• Innovative formulas: Known for bringing never-before-seen textures and finishes to the nail world.
• Cruelty free & vegan: Nearly 100% vegan and proudly cruelty free – committed to eco-conscious beauty.
• Beyond nails: Sister brand INC.redible Cosmetics and playful body line Holler and Glow reflect NAILS.INC’s love for bold, feel-good beauty.
• Highly awarded: NAILS.INC continues to earn industry praise for performance, creativity, and style.

With NAILS.INC, your nails tell your story – vibrant, fresh and unmistakably modern.