Murali, the founder of Asmi Ayurveda, grew up in a coconut farm in Kerala, following the Ayurveda regimen without ever calling it so. Freshly made hibiscus paste was his shampoo till he turned 17! Making body and hair oils was a family affair with kids in charge of plucking the right herbs! Moving to Germany a decade ago, Murali realised the need for an authentic Ayurveda brand, rooted in tradition but modern in design and sustainable in production. He reached out to Dr. Sreekrishnan, a second generation Ayurveda doctor in India to formulate the oils and teas. Nina Bruun, an award winning designer from Copenhagen and jury member of the German Design Prize gave āsmi her design identity and form. For Murali, Ayurveda cannot be authentic if it is not sustainable and socially responsible. The teas are made in Germany at an integrative facility for the disabled. The tin boxes are made by the last remaining German box manufacturer. The labels are made with stone paper that does not need a drop of water or wood for production. The tea pots are hand made in Modena and the tea towels in Sweden. The beautiful glass bottles for the perfume oils are made near Venice and filled in Hamburg. The certified paper packaging comes from Stuttgart. Thus, Asmi combines century old tradition with modern design and sustainable production for the eco-conscious customer who does not want to compromised on lifestyle.