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Florence by Mills
Clean Beauty & Fun Every Day.
Florence by Mills was created by actress and beauty enthusiast Millie Bobby Brown, with love, creativity, and the mission to redefine beauty. Named after her great-grandmother Florence, the brand celebrates self-expression, fun, and authenticity.
Beauty Without Rules
No strict standards. No perfection pressure. Just you – free, creative, and confident. Florence inspires you to play with your look and feel good in your own skin.
Clean Beauty for Everyone
Florence by Mills says “No” to harmful ingredients, animal testing, and animal by-products – and “Yes” to proven, skin-loving formulas. 100% vegan, cruelty-free, and planet-conscious.
Simple. Clean. Fun.
From skincare to makeup – every product is easy to use, feels great, and brings joy to your beauty routine.
Be a VIP Velvet Liquid Lipstick GO OFF (Rosey Pink) from Florence by Mills. Always clean, vegan and cruelty-free - the Be a VIP Velvet Liquid Lipstick GO OFF (Rosey Pink) gives lips a velvety, intense colour with an effortless finish. The light mousse formula makes the lips soft, supple and comfortable to wear without being sticky. Thanks to the nourishing effect of rosehip oil, lips are optimally nourished, dry and crack-free. Most important benefits: Velvety, intense finish Lightweight mousse texture for easy application Nourishes and protects the lips with rosehip oil Prevents dehydration and cracking Vegan and cruelty-free Perfect for anyone who wants to feel like the star at all times!
Content: 3.8 g (€261.84 / 100 g)
Be a VIP Velvet Liquid Lipstick OBSESSED (Deep Fuchsia) from Florence by Mills. Always clean, vegan and cruelty-free. This velvety liquid lipstick brings the star glow directly to the lips. The lightweight mousse formula provides an incredibly soft feel and is super easy to apply - with no sticky finish. Main ingredients: Rosehip oil: intensively nourishes the lips, making them soft and supple and protecting them from drying out and cracking. Main benefits: Velvety, pleasant feel Cares for and protects the lips Easy, effortless application Vegan and cruelty-free Intense colour in deep fuchsia With the Be a VIP Velvet Liquid Lipstick OBSESSED, you can create an eye-catching colour accent and take care of your lips at the same time - perfect for any occasion!
Content: 3.8 g (€261.84 / 100 g)
Be a VIP Velvet Liquid Lipstick VIBE CHECK (Rosey Pink) from Florence by Mills. Always clean, vegan and cruelty-free! This velvety liquid lipstick makes you look like a real star. The light mousse formula makes the lips soft, supple and nourished at the same time. This makes the lipstick particularly easy and comfortable to apply - for a perfect finish all day long. Key benefits: Velvety texture for a luxurious feel Nourishes and protects with precious rosehip oil Keeps lips soft and supple, prevents dehydration Lightweight mousse formula for effortless, even application Vegan and cruelty-free - clean beauty you can trust Rosey pink colour - naturally radiant and versatile Main ingredient: Rosehip oil - intensively conditions, nourishes the lips and protects against dryness and cracking. Perfect for all those who love velvety lip colour and rely on nourishing ingredients and sustainability!
Content: 3.8 g (€261.84 / 100 g)
Be a VIP Velvet Liquid Lipstick WE STAN (Heroic) from Florence by Mills. Always clean, vegan and cruelty-free - this velvety liquid lipstick will make you the star of every show. The light mousse formula ensures a soft, smooth feeling on the lips and enables easy, even application without stickiness. Key benefits: Vegan & cruelty-free formula Lightweight mousse feel for comfortable wear Intensively cares for and nourishes the lips Prevents drying out and chapping Intense, long-lasting colour Main ingredient: Rosehip oil: Cares for the lips, softens them and protects them from drying out. Perfect for anyone who loves long-lasting, nourishing lipstick with a velvety finish!
Content: 3.8 g (€261.84 / 100 g)
Florence by Mills Cheek Me Later Cream Blush - Stellar Sabrina. The Cheek Me Later Cream Blush - Stellar Sabrina from the Face range by Florence by Mills gives cheeks and lips an instantly fresh, natural colour with a long-lasting, powdery finish. The light, creamy texture blends effortlessly for a radiant, healthy look that lasts all day. The nourishing formula with candelilla wax and kaolin not only makes the blush comfortable to apply, but also provides the skin with valuable nutrients. Vegan, cruelty-free and made from natural ingredients - perfect for anyone who favours clean beauty. Important benefits: Long-lasting colour with a powdery finish Nourishes and protects the skin thanks to candelilla wax and kaolin Vegan, cruelty-free & natural Versatile - suitable for cheeks and lips Easy to apply without a brush, just with your fingers Main ingredients: Candelilla wax - provides a creamy consistency, nourishes and protects Kaolin - for a smooth, matte finish Natural pigments - lend luminous but natural colour Whether for subtle daytime make-up or a fresh glow in the evening - the Florence by Mills Cheek Me Later Cream Blush - Stellar Sabrina is a must-have for a youthful, fresh complexion.
Content: 4.5 g (€443.33 / 100 g)
Florence by Mills Cheek Me Later Cream Blush - Zen Z gives the cheeks fresh colour and provides a long-lasting, powdery finish. The creamy formula is not only colour-intensive, but also nourishing - thanks to candelilla wax and kaolin. Vegan and 100% natural, this blush fits perfectly into a conscious beauty routine. Itcan be used in a variety of ways - on cheeks for a natural glow or on lips for a soft splash of colour. The blush is simply applied with your fingers: the warmth of the skin softens the texture and makes it easy to spread and blend. Benefits: Fresh, long-lasting colour with a powdery finish Nourishing formula with candelilla wax & kaolin Vegan & natural - without animal testing Easy application without a brush or sponge Multifunctional - for cheeks & lips
Content: 4.5 g (€443.33 / 100 g)
Florence by Mills Clean Magic Face Wash - gentle, effective cleansing for a radiant complexion. This vegan and cruelty-free face wash cleanses the skin thoroughly, balances the oil balance and ensures that pores remain clear without drying out the skin. The magical formula leaves skin soft, supple and visibly fresher. Key ingredients & benefits: Ferulic acid - protects the skin and makes it supple Ellagic acid - plant antioxidant for a radiant, glowing complexion Oil balancing blend - with seaweed, ivy, lemon and sage to regulate sebum production Benefits at a glance: Cleanses gently and thoroughly Balances the oil balance Refines the skin texture Protects with antioxidants Free from animal testing & vegan Ideal for daily cleansing - suitable for all skin types.
Dreamy Drops Serum from Florence by Mills - ultra-moisturising for soft, balanced skin. The Dreamy Drops Serum provides intensive moisturisation and ensures a balanced complexion. The silky, lightweight formula absorbs quickly without leaving a greasy residue, leaving skin instantly soft and supple. Key benefits: Ultra-moisturising thanks to high-quality hyaluronic acid, which attracts and retains moisture Balancing thanks to natural fruit complex with watermelon, apple and lentil extracts Easily and quickly absorbed thanks to meadowfoam seed oil, which regulates the skin's oil balance Vegan, cruelty-free and free from unnecessary additives Perfect for all skin types that want fresh, moisturised and velvety skin - without a greasy feeling.
Content: 30 ml (€93.17 / 100 ml)
Florence by Mills Episode 3 Balance it Out Toner - Balancing care for all skin types. The Episode 3 Balance it Out Toner from Florence by Mills is an alcohol-free, soothing facial toner that smoothes the skin, regulates sebum production and ensures healthy skin microflora. The gentle but effective formula is suitable for all skin types - perfect for mattifying oily skin without drying it out. With a powerful blend of chamomile, lavender water and a balancing complex, the toner moisturises, soothes and rebalances the skin. Benefits Soothes even the most stressed skin Regulates sebum production for a balanced complexion Moisturises and intensively nourishes Supports the skin's own probiotics for healthy microflora Mattifies oily skin and prevents shine Alcohol-free and gentle on the skin The combination of chamomile provides immediate soothing and moisturising, while lavender water acts like a meditation on the skin - harmonising and balancing. The balancing complex helps to perfectly regulate oil production and skin balance.
Content: 185 ml (€12.41 / 100 ml)
Feed Your Soul Berry In Love Pore Mask from Florence by Mills - the cooling, antioxidant power mask for visibly clear and radiant skin. This vegan and cruelty-free mask is packed with antioxidant-rich berry extracts such as blackberry, cranberry, blueberry, pomegranate, blackcurrant and sweet cherry. It effectively protects the skin from harmful environmental stressors, revitalises the skin and makes it noticeably soft. The unique formula with acai fruit extract provides visible brightening thanks to natural ellagic acid, while watermelon extract intensively moisturises the skin. Willow bark extract acts as a natural astringent and refines the pores for a clear complexion. Ginseng root extract supports skin rejuvenation and contributes to a fresh, radiant complexion. In addition, niacinamide provides visible brightening and long-lasting moisture. Benefits of the Feed Your Soul Berry In Love Pore Mask: Protects against environmental stressors with antioxidant-rich berry extracts Revitalises and softens the skin Visibly brightens and balances thanks to acai fruit and ginseng extract Pore refinement thanks to willow bark extract Intensive moisturisation thanks to watermelon extract and niacinamide Vegan and cruelty-free Experience radiant, smooth skin and a clear complexion - perfect for anyone who wants to do something good for their skin!
Feed Your Soul Love U A Latte Coffee Glow Mask from Florence by Mills - Gentle exfoliation and intensive moisturising care for a radiant complexion. This vegan, cruelty-free Coffee Glow Mask acts as a wake-up call for the skin. The formula enriched with Coffea Arabica seed powder gently exfoliates dead skin cells, while the coffee seed oil with its caffeine and antioxidant properties soothes and nourishes the skin. The combination of hyaluronic acid, sodium hyaluronate and glycerin provides intensive moisturisation and retains moisture over the long term. Most important benefits: Gentle exfoliation to remove dead skin cells Intensive moisturisation for a radiant, healthy complexion Soothing and nourishing effect thanks to caffeinated coffee seed oil Vegan and cruelty-free formula for conscious skincare Easy application for a glowing look like after a latte macchiato
Floating Under the Eyes Depuffing Gel Pads from Florence by Mills are the perfect treatment for tired and puffy eye areas. The vegan, cruelty-free gel pads are enriched with caffeine extract, green tea extract and cactus extract to target dark circles and puffiness. Key benefits: Visibly reduces puffiness and revitalises tired skin thanks to intensive caffeine extract Soothes sensitive eye areas with natural green tea extract Provides long-lasting moisture and binds water thanks to cactus extract Vegan and cruelty-free - gentle care for sensitive skin Easy to use for a fresh, radiant look These gel pads support the regeneration of sensitive skin under the eyes and provide an immediate feeling of freshness - ideal as part of your daily beauty routine.
Get Glossed Lip Gloss Marvelous Mills (Peach) from Florence by Mills. Always clean, vegan and cruelty-free - the perfect gloss for radiant, glossy lips without the stickiness! The long-lasting, comfortable formula gives lips a beautiful, sheer yet buildable peach colour with intense shine. Key ingredients: Shea butter: Nourishes and provides intensive moisture Vitamin E: Strengthens lipid protection and ensures silky soft lips Castor oil: Provides dry and chapped areas with valuable moisture Benefits: Glossy finish without stickiness Long-lasting formula Nourishes and protects the lips Vegan and cruelty-free Pleasant, lightweight feel Buildable colour for a natural look or intense shine Perfect for anyone looking for radiant shine and nourishing effect in one product!
Content: 4 ml (€448.75 / 100 ml)
The Get Glossed Lip Gloss Mysterious Mills (Nude Shimmer) from Florence by Mills provides glossy lips without a sticky feeling. The long-lasting and comfortable formula offers beautiful, sheer and buildable shine in a subtle nude shimmer. Key ingredients: Shea butter: Nourishes and provides intensive moisture Vitamin E: Strengthens lipid protection and ensures silky soft lips Castor oil: Provides dry and chapped areas with valuable moisture Benefits: Glossy finish without stickiness Long-lasting formula Nourishes and protects the lips Vegan and cruelty-free Pleasant, lightweight feel Buildable colour for a natural look or intense shine Perfect for anyone looking for radiant shine and nourishing effect in one product!
Content: 4 ml (€448.75 / 100 ml)
Florence by Mills Magic Micellar Cleansing Gel - Gentle, quick & moisturising cleansing. The Magic Micellar Cleansing Gel from Florence by Mills is the perfect solution for quick and effective make-up removal, even on long days when the only thing left to do is go to bed. The innovative micellar technology binds make-up, dirt and impurities without irritating the skin - no water needed. The formula contains vitamin E, which intensively moisturises the skin, as well as moisture-binding glucose and xylitol, which balance the skin microbiome and leave the skin feeling fresh and hydrated. Suitable for all skin types. Benefits of the Magic Micellar Cleansing Gel: Removes make-up and impurities quickly and thoroughly No water required - ideal for travelling or long days Intensively moisturises thanks to vitamin E Supports a healthy skin microbiome Gentle cleansing for all skin types Light gel texture with a water-like feel
Mind Glowing Peel Off Mask from Florence by Mills - Deep cleansing, vegan peel-off mask. Refresh your skin after a stressful week with the Mind Glowing Peel Off Mask from Florence by Mills. This vegan, cruelty-free mask has a deep cleansing effect and gently removes dirt and excess oil from the skin. The powerful formula contains activated charcoal powder, which intensively detoxifies the pores and reliably removes dirt and oil. Witch hazel balances the skin and keeps pores clear, while lavender oil soothes the skin and reduces irritation. Most important benefits: Deep cleansing & detoxification thanks to activated charcoal Calms irritated skin with lavender oil Oil balancing & pore refinement thanks to witch hazel Vegan and cruelty-free - gentle on the skin and the environment Peel-off effect leaves skin feeling refreshed and smooth Perfect for anyone who wants to treat their skin to intensive cleansing and relaxation - for a radiant, clear complexion without dryness or irritation.
Content: 50 ml (€61.90 / 100 ml)
Pout Party Coffee Lip Scrub from Florence by Mills - gentle lip scrub for soft and supple lips. The vegan and cruelty-free lip scrub prepares the lips perfectly for moisturising. With a light, gentle texture, the scrub is easy to apply and effectively removes dead skin cells. The result: soft, supple lips that are instantly nourished and soothed. Most important benefits: Gentle exfoliation thanks to sugar and coffee arabica seed powder Soothes and nourishes with coffee seed oil, vitamin E and sunflower oil Perfect for daily lip care, in the morning as preparation or in the evening for intensive overnight care Vegan and cruelty-free formula for a conscious beauty routine Ideal for keeping lips smooth and supple and preparing your pout!
Content: 15 g (€146.33 / 100 g)
Gentle & effective - for flawlessly cleansed eyes. The See Ya Later! Bi-Phase Eye Makeup Remover from Florence by Mills removes even waterproof and long-lasting make-up in the blink of an eye. The innovative two-phase formula with an oil and water base cleanses thoroughly without irritating and at the same time cares for the sensitive skin around the eyes. With a combination of rose canina fruit oil, sodium hyaluronate and jojoba seed oil, the skin is not only gently cleansed, but also intensively moisturised, renewed and the natural oil balance balanced. Vegan, cruelty-free and perfect for daily use. Benefits: Removes waterproof & long-lasting make-up effortlessly Cares for & renews the delicate eye area Provides intensive moisture thanks to sodium hyaluronate Balances the oil balance with jojoba seed oil Vegan & cruelty-free for conscious skincare
Florence by Mills Swimming Under the Eyes Gel Pads - moisture & freshness for tired eyes. A freshness boost for tired eyes! The Swimming Under the Eyes Gel Pads are cute, whale-shaped eye pads that instantly revitalise tired skin and give a radiant, awake look. Infused with a highly effective essence of sodium hyaluronate and niacinamide, they intensely moisturise, improve skin texture and help to eliminate dullness and dryness. The vegan and cruelty-free formula gently cares for the sensitive eye area, soothes and provides an immediate freshness effect - perfect for a quick beauty boost in the morning or in between. Benefits of the Florence by Mills Swimming Under the Eyes Gel Pads Intensive moisturisation thanks to sodium hyaluronate Revitalises and refreshes tired eyes Improves the skin barrier with niacinamide Combats dullness and provides instant glow Vegan & cruelty-free Main ingredients: Sodium hyaluronate - Moisturising form of hyaluronic acid, reduces dryness and dullness Niacinamide - Supports the natural moisture barrier, smoothes and strengthens the skin