Florence by Mills 

Clean Beauty & Fun Every Day.

Florence by Mills was created by actress and beauty enthusiast Millie Bobby Brown, with love, creativity, and the mission to redefine beauty. Named after her great-grandmother Florence, the brand celebrates self-expression, fun, and authenticity.

Beauty Without Rules
No strict standards. No perfection pressure. Just you – free, creative, and confident. Florence inspires you to play with your look and feel good in your own skin.

Clean Beauty for Everyone
Florence by Mills says “No” to harmful ingredients, animal testing, and animal by-products – and “Yes” to proven, skin-loving formulas. 100% vegan, cruelty-free, and planet-conscious.

Simple. Clean. Fun.
From skincare to makeup – every product is easy to use, feels great, and brings joy to your beauty routine.