SWEED

Clean Beauty with Professional Performance

SWEED was founded by professional makeup artist Gabriella Elio and stands for vegan, high-quality beauty products with professional performance. The brand combines clean beauty with innovative formulas and modern, natural-looking makeup.

SWEED is particularly known for its mascaras and lash care, as well as products designed to create the signature “no-makeup-makeup” look.

What makes SWEED special:

• Vegan beauty brand
• Clean beauty with professional performance
• Founded by makeup artist Gabriella Elio
• Over 20 years of professional makeup experience
• Expertise in eye makeup
• Popular and award-winning mascaras
• Lash serum free from prostaglandin analogues
• Modern products for the no-makeup-makeup look
• Miracle Powder and Glass Skin Foundation
• Focus on quality, innovation, and future-oriented beauty
• Partnership with Billion Baby Turtles to support sea turtle conservation

SWEED aims to make beauty cleaner, more innovative, and more professional. The brand focuses on products that enhance natural beauty while delivering professional results.

Discover SWEED at Look Beautiful Products and create fresh, natural-looking makeup looks with vegan clean beauty and professional performance.